The art industry is the largest market of entrepreneurs and buyers trading in art, objects, and goods of art. An art marketing strategy can make the difference between making and breaking your art career. Many successful business people are art collectors themselves, so it’s easy to understand why they might be interested in selling their artwork. It allows them to turn a profit by teaching others the beauty and value of their wares. But how do you go about setting up your own art marketing strategy and where do you find artwork to sell? Here are some tips.
Start with your local art galleries. Many cities have art galleries, which are not just a place to buy art but an actual business that displays and sells art. These are the best resources for finding local artists and unique works. They also offer the chance to purchase art pieces from private collectors and businesses, which is a great way to get exposure to an untapped market. Many art galleries will also offer art classes or advice about art marketing techniques and strategies. If you have art that you’re considering selling, talk to a gallery about ways you can advertise your work through their events.
Enroll in an art class. Go to an art class or workshop to learn about the latest ways of advertising your art. Attend a networking event for art collectors and experts. Attend a wine-tasting event. Attend a yoga or meditation class. These are all wonderful opportunities to meet others who are interested in selling art and learn about the latest art marketing strategies.
Create a website for your art business. If you’re not an artist, creating a website for your art business is not too difficult, especially if you already have a blog or website for other activities related to your art. You can put up pictures of your work or a description of your work online. You can post prices for your pieces, a list of your contact information, and your entire contact information. You can even put up a gallery listing on online art galleries. Online art galleries are another great way to let people know about your art and sell it directly through them.
Attend art galleries. There are tons of art galleries in cities throughout the world, so go to as many of them as possible during your course of art marketing. At art galleries, you’ll meet other artists and dealers, and possibly find opportunities to sell your art. It’s also a great way to meet potential buyers.
Sell your art online. There are dozens of art marketplaces online where you can list your art for sale, display your art online, and even make a commission off of each sale that you make. Some marketplaces like Onewayshopping allow you to sell art online using your own gallery page. The most popular online art marketplace is Flippa, which is free to use and allows you to sell art from hundreds of different artists and publishers.
Rent your art online. Many artists rent their art online, especially when they are just starting out. If you’re looking for a way to bring attention to your work without spending a lot of money, renting your art online is an excellent way to do it. You can list your art on online classified sites like Craigslist, say, or post it on an auction website.
These are three quick ways that you can begin putting art marketing into motion at home. Art marketing is something that you need to constantly be thinking about, even when you aren’t working on your art products. As soon as you start seeing some positive results from your marketing efforts, you should think about expanding your efforts. Art marketing is an ongoing activity, and one that doesn’t necessarily have to cost a lot of money.
